💡 Change Log: Updated November 2024
From July 2021 onwards and each time I make updates, three things will happen:
I will update the date on this change log.
I will post the specific changes at the top of this list.
I'll keep you posted by email of major updates too.
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🤖 C H A N G E L O G S T A R T S H E R E :
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🟢 LIVE UPDATES:
November 2024:
I am restructuring how I manage God Tier Ads. It has taken 4 years but finally I am becoming more professional... :-)
The promise remains and updates will remain FREE for life.
Instead of me randomly dripping out updates, I am now moving to a small, medium and larger update structure.
Smaller updates will be monthly, or bi-monthly (sheet, scripts, general tweaks).
Medium updates will like be bi-monthly or quarterly (content refresh and additions).
Large updates will be as and when they come (major additions).
This also means I am building a small team to assist me get some of the bigger items done (if you are interested, please reach out).
An example of a LARGE update is the - very soon to be released - God Tier Landing Page checklist.
This one you might argue is outside the scope of a free update, but I am going to give it to all current members for free anyway. :)
And to help me keep everything in once place, I will be moving all voting and change logs to https://godtier.features.vote/board
Thanks,
Ed
September 2024:
VOTE ON WHAT COMES NEXT
Vote on feature requests - share your thoughts and help shape the future of God Tier Ads. Use this feedback tool to leave suggestions, comments and vote on what comes next.
July 23rd:
Framework checklist updated with revised campaign setup steps to reflect the new UI
July 2024:
100% completion certificates are now a thing. Someone requested it, so I have enabled them.
Once you hit 100% completion you will find your certificate link at the top-left of the course screen.
And, I am still working on numerous updates that will be coming soon.
July 1st 2024
Updated: Keyword Match Type Methodology 2024
Coming soon: Account Structure template overhaul
May 2024:
New scripts courtesy of Jack Felstead:
April 2024
- I am currently moving country, updates will resume shortly.
6th February 2024:
Script: word count analysis for shopping
31st January 2024:
I am delighted to say Jack Felstead is joining us to share his performance scripts each month. Watch the intro here. 👈
Here's the first script the Ultimate PMax Insights Report
10th January 2024:
First few videos have dropped for the 'standard shopping vs pmax' mini-series.
1st December 2023:
Ed note: I'm just about to go on holiday for week, but I have been working on an edit of a session with John Moran were we covered Performance Max, Standard Shopping, Attribution and more topics besides. It's a mini training series.
Here are highlights from the recording:
November 14th 2023:
Use the reactive vs proactive checklist that supports the above video
November 13th 2023:
IT IS COMPETITION TIME!
I'm giving away cash for Christmas because, why the hell not?
Well, actually...
I'm giving you the chance to win cash in exchange for a review.
(no you're honour, it is not a bribe)
PRIZES:
First prize $500
Runners up get $250 each
HOW TO ENTER:
Leave a review here - https://reviews.godtierads.com
If you leave a video review, you get 10X entries!
If you have already left me a review you automatically get entered into the prize draw.
When we hit 14th December 2023, I draw names of the winners and share them here. I'll wire you the money the next day.
Reviews mean a lot to me, even if I am bribing you to leave them! :)
Good luck.
October 12th 2023:
Following on from the week 1 checklist, here's a checklist for Month 1 to 2 of your new campaign/account
October 5th 2023:
September 27th 2023:
Rows 275-282: Week 1 activities after launching a new search campaign.
August 25th 2023:
It's landing page optimisation day here in GTA!
Landing page checklist to get you thinking about what's important
A video walk-through of landing page optimisation (contributed by fellow member Chris Schutte)
Extensive Landing Page checklist template sheet (contributed by Jonah)
August 21st 2023:
Nils has dropped a very handy script for PMax Trending Categories
And the important Duplicate Competing Keyword Checker has been updated
August 10th 2023:
I've just added two new videos to answer rather common questions:
What do we do in 🔊 Week 1 of a new campaign or account?
What do we do if the 🔊 Budget Won't Spend?
August 2nd 2023:
Three scripts updated and tested working:
Duplicate Keyword Check (checks for competing ad groups)
July 24th 2023:
The first script from Nils is a good one, Report Trending Search Terms - Daily
Thanks to Oliver Curting for sharing this Looker Studio Reporting Dashboard
July 21st 2023:
I'm pleased to announce that Nils Rooijmans will be collaborating with me.
If you don't know Nils, he actively uses (and creates) scripts to enhance his agency and speed up account work.
That means each month he will be bringing his automation and scripting skills to God Tier by adding new scripts for you.
Many of these scripts will be from his personal archive too.
This is another 'free - until I get hit by a bus - update' added to GTA... with more coming soon!
- Ed
July 6th 2023:
Minor tweaks to advice for "Ad Group" section (line 147 on) of the master checklist for Phrase match (and updated an old line about the now defunct BMM)
June 7th 2023:
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With Google removing similar audiences and GA4 now upon us, I've updated the account structure wireframes to suit.
June 6th 2023:
Automating your ad copy with ChatGPT video walk-through and templates
Minor updates and clarifications to account structure questions
Minor clarifications on golden ratios
Added video to demonstrate this powerful automated negatives script
May 22nd 2023:
Updated the sheet and added additional notes + links.
Auto-applied ad suggestions are turned off
Auto-applied recommendations
May 3rd 2023:
- Tag Manager Server-Side Conversion Tracking
- UA vs GA4 Metrics Cheat Sheet
April 21st 2023:
- Comparing UA vs GA4 metrics
February 15th 2023:
- Added: Free serp scraper + Ad Recon training (very important for improving your RSAs)
- Updated: RSA Questions & Answers + Optimisations
February 3rd 2023:
- Added: Ecommerce Tracking - GA4 & Shopify
- Added: Working with Negative Keywords to brush up on the fundamental.
January 31st 2023:
- Added: GTM Website Form Tracking
November 25th 2022:
- Master checklist updated (too many individual changes to list updates)
- Added Performance campaign builds, with updated budgeting, bidding and optimisations
- Removed UA/GA3 and Smart shopping sections
- Updated PMax Section to include slide decks
November 18th 2022:
- Performance Max section added: removed Nov 25th, superseded by the bigger update above
- Including a end-to-end training video (1hr 35mins+)
- This will be added to the checklist over the coming weeks
November 9th 2022:
- Performance Max Best Practices
- Ad Extensions Become Assets
- Content suitability updated controls for exclusions (YT, GDN and PMax)
October 14th 2022:
Q&A: Account structure and match types?
Q&A: How to safely split campaigns?
October 13th 2022:
- Custom Audience creation in GA4
- Google Ad script updates coming before end of month
August 15th 2022:
- First Q&A recorded: How Many RSAs?
- I'm going to start recording these, especially when I see the same question reoccur.
July 20th 2022:
- Highly detailed Identify & Apply Micro Conversions (GA4 ready)
- Micro conversion segmentation sheet
July 11th 2022:
I'm filling in a few areas where people still have questions:
- Call Conversion Tracking
- An intro and the Pros & Cons of Performance Max
*currently working on PMax migration and Micro conversion advisory docs.
June 8th 2022:
Added some fundamental support docs for questions I often see:
- Quickly Audit your Conversion Tags
- Getting Started with Enhanced Conversions
June 6th 2022:
Entirely new section for setting up Google Analytics 4 including supporting docs:
- Sheet rows 34 through 73
- And a section for GA4 supporting docs
12th May 2022:
Video: Last-click attribution - should you move to Data driven?
4th May 2022:
Update: MCC overseer script to Google's 'new script experience'.
Thanks to God Tier member Anthony Luong for the fix.
6th April 2022:
Added: advisory video for Smart Shopping migration to Performance Max.
30th March 2022:
The "23 Pillars of Ad Copy" has been upgraded with a Responsive Search Ad template.
21st March 2022:
41 - Updated 'Analytics Macro and Micro conversion goals imported to Ads'
After extensive testing - the first 'Performance Max' update is here.
Added - 151 to 168, setting up Performance Max
Added - 170, guidance on Smart Shopping campaigns
Added - 295 to 300, Performance Max reporting and optimisation
12th February 2022:
Uploaded - "Scale Smart Bidding" video walk-through.
2nd February 2022:
Checklist updates:
188 - Added 'Account structure' section to clarify some points
190 - Added 'When to consider splitting campaigns or ad groups'
191 - Added 'How to handle keyword match types and campaign structure'
Supported by the updated Wireframes doc below.
234 - Added 'Eliminate wasteful ad targeting'
261 - Updated guidance on 'Creating and working with Responsive Search Ads'
262 - Updated guidance on 'Responsive Search Ad strength score'
270 - Updated 'Responsive Search Ad optimisation'
Supported by the addition of the RSA Questions & Answers doc below.
277 - Updated guidance on 'Audience performance'
1st February 2022:
Revised with additional clarification for 2022 - Wireframes: Build Accounts For Better Results
And minor updates to Account Structure Q&A
27th January 2022:
Added: "Automatic RSA Adder" script with labels. Thanks to GTA member Tom Beckerle for sharing.
Added "Responsive Search Ads - Questions, Answers & Optimisations" guidance. The sheet will be updated next week.
7th December 2021:
Added - "Impression Based Auto Negative Keywords" script to help you negative wasteful search terms.
23rd November 2021:
228 - Updated "Auction Insights report - review competitors"
229 - Added Auction Insights - new competitors
4th November 2021:
82 - Added a note of clarification to "Manual versus automated bidding", as I see many of you still asking about bidding on new/low data campaigns and accounts.
16th October 2021:
255 - Updated "Responsive Search Ad strength score"
256 - Added "Creating and working with Responsive Search Ads"
12th October 2021: added a new file for Shopping Campaign Structure (with or without Smart Bidding).
7th October 2021: The ngram analysis script has been updated (it stopped working). Thanks to community members Kris Boorman & Sion Jones for fixing!
18th September 2021:
191 - When to increase campaign budgets.
200 - At what point do you add broad match keywords.
9th August 2021:
Scale smart bidding (and diagnose why it failed) a workflow for both Ecommerce and Lead Gen accounts.
These visuals are good training tools. Instead of just giving you the theory, it teaches you how to approach a problem systematically. Find them here - ecom and lead gen.
4th August 2021:
Lots of useful additions and revisions to the Shopping section.
152 - How and when to test or use Smart Shopping.
322 - Product feed optimisation - better than best practices and many ideas to test (full 58 page presentation added).
326 - Your feed optimisation rules.
327 - Product titles are following best practices.
328 - BRAND vs brand in product titles.
329 - Product title examples - BRAND, brand and category.
335 - Test a 0-click campaign for products that failed to get noticed.
336 - Test a dedicated best sellers campaign.
338 - If using Manual CPC update product level bids.
29th July 2021:
Revised, "Bidding Strategy Cheatsheet" - updated to reflect Google's bid strategy changes and added some additional support comments.
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working...