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GOD TIER ADS™/PPC Performance Framework
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Lifetime Access + Free Monthly Updates

  • There's a massive checklist - regularly updated.
  • Foundation stuff so you're on the right track.
  • Know your Attribution. 
  • Do proper Planning. 
  • Build Accounts for performance. 
  • Get Daily, Weekly, Bi-weekly & Monthly Optimisation routines.

And join 1,700+ Google Ads pros in the best private group around.

Please, Start Here 👈

Welcome to God Tier Ads!
DEC 2025 MIGRATION
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✅ IMPORTANT: Your Master Checklist & Private Support Group
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1. Foundation

When & Why to use Micro Conversions
Quick Reference - Micro Conversions
Identify & Apply Micro Conversions
Micro Conversion & Segmentation Sheet
Google Ads Audit Template
Getting Started with Enhanced Conversions
Offline Conversion Tracking
Call Conversion Tracking
GTM Website Form Tracking
Conversion Tag Audit
Consent Mode for Google Ads

Google Analytics 4

GA4 Configuration & Setup
GA4 Ecommerce Tracking - Part 1
GA4 Ecommerce Tracking - Part 2
Custom Audiences in GA4
Ecommerce Tracking - GA4 & Shopify
Server-side Tagging Pros & Cons
GTM Server-side Conversion Tracking
Comparing Metrics UA vs GA4
UA vs GA4 Metrics Cheat Sheet

2. Attribution

Picking the Right Attribution Model
Attribution Model Cheat Sheet
Is Last-click Attribution Okay?

3. Planning

Account Structure Dogma
Wireframes: Build Accounts For Better Results
Critical Thinking for Account Structure
Q&A: Account structure and match types?
How to Approach Budget & KPI
Bidding Strategy Foundation
Ad Predictions Tool (new for 2025)
Ad Predictions Sheet
Preview
Ad Predictions (Google Sheets version)
Negative Keyword List Categories
Responsive Search Ads (RSA) - Questions, Answers & Optimisations
Competitor Ad Reconnaissance (with template)
Preview
Q&A: How Many RSAs Per Ad Group?
Performance Max Pros & Cons
Content Suitability

4. Building

Account Structure Golden Ratios
Keyword Match Type Methodology & Cheat Sheet
Bidding Strategy Cheat Sheet
Account Structure Q&A
All countries and cities
142 Callout extension examples
Placement exclusions for kids channels
Audience Targeting List
Q&A How to safely split campaigns?
Ad Extensions Become Assets
Basic: Landing Page Checklist
Jonah's Landing Page Research Checklist
Landing Page Optimisation Tips & Tricks

5. Optimisation

Avoid Under & Over Optimisation
Week 1 of a New Campaign or Account
Month 1 to 2 of Your New Campaign
The Keyword Decision Matrix
Working with Negative Keywords
Search Term Report Rules
Preview
Keyword Detox Tool (New for 2025)
Migrate Away from Maximise Conversions
Budget Optimisation Game Plan
Budget Won't Spend?
Real Scenario: when budget is less than tCPA (Portfolio bid strategy)
Real Scenario: diagnose poor tCPA performance
Easy-mode broad match test
Auto-apply Recommendations
Ad Reading Comprehension Hack
Shopping Campaign Structure (with or without Smart Bidding)
Shopping Feed Optimisation for ROAS Workshop
Scale Smart Bidding (walk-through)
Diagnose & Scale Smart Bidding
Preview
Looker Studio Reporting Dashboard for Clients
Weekly Optimisation Routine Example
Proative vs Reactive Management Processes
Preview
Reactive vs Proactive Checklist

Performance Max

PMax Full Video Training
PMax Part 1 - The Basics
PMax Part 2 - Conversions
PMax Part 3 - Campaign Structures
PMax Part 4 - Maximise Budgets & Bidding
PMax Part 5 - Setup Final Checks
PMax Review Timeline
PMax Part 6 - All the Optimisations
PMax for Lead Gen Accounts is Optional
Quick Fire Questions with John Moran

Automation Vault

How to install and use scripts
⭐ God Tier Search Terms Report
Nils & Ed Discuss the 8 Must-have Scripts
Google Display Network Enabled Alert
Broken Link Checker
Search Partner Alerts
Disapproved Ads Alert
Account Anomaly Detector
Negative Keywords Suggestions
Trending Search Terms
Change History Alerts
Ad Created Date
Audience, Device & Location Bidder
Automated Manual Keyword Bidding
Close Variants Report
Duplicate Competing Keyword Checker
Google Ads Forecast Report
Keywords to Negative List
Impression Based Auto Negative Keywords
Low QS Alert
Make Exact Match Exact
Performance Max Trending Search Categories
QS Analysis Report
Preview
Revenue Maximiser Tiering Script for PMax and Shopping
Search Partner Performance
Search Query Mining ngram report (updated)
Report Trending Search Terms - Daily
Report Trending Search Terms with Comparison
Ultimate Performance Max Insight Report
Word Count Analysis for Shopping Item Titles

"A hugely valuable wake-up call for Google Ad Managers"

 With God Tier Ads, you'll never waste money on PPC training ever again. 
GET LIFE TIME ACCESS

I created the best Google Ads Framework on the planet - So you can blow clients away with top 1% results.


I was co-founded in 1982 and built my first website in '96.

(nerd)

The framework is based on my 12 years of Google Ads experience spanning $250,000,000 (and counting) in ad spend. Across 100’s of different industries and verticals around the world.

I don't drive 3 Lambos.

But I am the owner of a PPC agency where we only get paid based on results.

I acquired Adboozter and founded AdEvolver, the Google Ads automation tool that makes clients call you happy.

And as my mother would proudly tell you - 

I was voted the 6th "Most Influencial PPC Expert of 2021".

I'll try harder next year...

And unlike some gurus, I still actively manage accounts and practice what I teach.

*cough* incoming name drop *cough*

You might have seen me featured on the BBC, Search Engine Journal, Data Feed Watch, Ahrefs blog, Hubspot, Shopify and more.

I'm not very fun at parties.

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Hey, I'm internet famous...

I was voted the 6th most influential PPC Expert in 2021.

I'll try harder next year.

(or just hire that hitman again)
You might have seen me on:

A hugely valuable wake-up call for Google Ad Managers

God Tier Framework is the only up-to-date Google Ads training giving you instant clarity and done-for-you templates, so you don’t devote your life to the machine. Not for beginners.
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