PPC Performance Framework
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- Welcome to God Tier Ads
- ✅ IMPORTANT: Your Master Checklist & Private Support Group
- 💡 Change Log: Updated September 2024
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1. Foundation
- When & Why to use Micro Conversions
- Quick Reference - Micro Conversions
- Identify & Apply Micro Conversions
- Micro Conversion & Segmentation Sheet
- Google Ads Audit Template
- Getting Started with Enhanced Conversions
- Call Conversion Tracking
- GTM Website Form Tracking
- Conversion Tag Audit
- Consent Mode for Google Ads
Google Analytics 4
- GA4 Configuration & Setup
- GA4 Ecommerce Tracking - Part 1
- GA4 Ecommerce Tracking - Part 2
- Custom Audiences in GA4
- Ecommerce Tracking - GA4 & Shopify
- Server-side Tagging Pros & Cons
- GTM Server-side Conversion Tracking
- Comparing Metrics UA vs GA4
- UA vs GA4 Metrics Cheat Sheet
2. Attribution
- Picking the Right Attribution Model
- Attribution Model Cheat Sheet
- Is Last-click Attribution Okay?
3. Planning
- Account Structure Dogma
- How to Approach Budget & KPI
- Wireframes: Build Accounts For Better Results
- Critical Thinking for Account Structure
- Bidding Strategy Foundation
- Ad Predictions Sheet
- Ad Predictions (Google version)
- Negative Keyword List Categories
- Responsive Search Ads - Questions, Answers & Optimisations
- Competitor Ad Reconnaissance (with template)
- Q&A: How Many RSAs Per Ad Group?
- Performance Max Pros & Cons
- Q&A: Account structure and match types?
- Content Suitability
4. Building
- Account Structure Golden Ratios
- Keyword Match Type Methodology 2024
- Bidding Strategy Cheat Sheet
- Account Structure Q&A
- All countries and cities
- 142 Callout extension examples
- Placement exclusions for kids channels
- Audience Targeting List
- Q&A How to safely split campaigns?
- Ad Extensions Become Assets
- Landing Page Optimisation Tips & Tricks
- Landing Page Checklist
- Landing Page Checklist Template Sheet
5. Optimisation
- Avoid Under & Over Optimisation
- Week 1 of a New Campaign or Account
- Month 1 to 2 of Your New Campaign
- The Keyword Decision Matrix
- Working with Negative Keywords
- Search Term Report Rules
- Migrate Away from Maximise Conversions
- Budget Optimisation Game Plan
- Budget Won't Spend?
- Real Scenario: when budget is less than tCPA
- Real Scenario: diagnose poor tCPA performance
- Easy-mode broad match test
- Auto-apply Recommendations
- Ad Reading Comprehension Hack
- Shopping Campaign Structure (with or without Smart Bidding)
- Shopping Feed Optimisation for ROAS Workshop
- Scale Smart Bidding (walk-through)
- Diagnose & Scale Smart Bidding
- Looker Studio Reporting Dashboard for Clients
- Weekly Optimisation Routine Example
- Proative vs Reactive Management Processes
- Reactive vs Proactive Checklist
Performance Max
- PMax Full Video Training
- PMax Part 1 - The Basics
- PMax Part 2 - Conversions
- PMax Part 3 - Campaign Structures
- PMax Part 4 - Maximise Budgets & Bidding
- PMax Part 5 - Setup Final Checks
- PMax Review Timeline
- PMax Part 6 - All the Optimisations
- PMax for Lead Gen Accounts is Optional
- Quick Fire Questions with John Moran
Automation Vault
- Introducing the Scripting Gurus & Automation Library
- How to install and use scripts
- Ad Created Date
- Audience, Device & Location Bidder
- Automated Manual Keyword Bidding
- Automatic RSA Adder
- Close Variants Report
- Duplicate Competing Keyword Checker
- Google Ads Forecast Report
- Keywords to Negative List
- Impression Based Auto Negative Keywords
- Link Checker
- Low QS Alert
- Make Exact Match Exact
- Performance Max Trending Search Categories
- QS Analysis Report
- Revenue Maximiser Tiering Script for PMax and Shopping
- Search Partner Performance
- Search Query Mining ngram report (updated)
- Search Term Trends Report
- Report Trending Search Terms - Daily
- Ultimate Performance Max Insight Report
- Word Count Analysis for Shopping Item Titles

Competitor Ad Reconnaissance

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