PPC Performance Framework
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Welcome to God Tier Ads
✅ IMPORTANT: Your Master Checklist & Private Support Group
💡 Change Log: Updated September 2024
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1. Foundation

When & Why to use Micro Conversions
Quick Reference - Micro Conversions
Identify & Apply Micro Conversions
Micro Conversion & Segmentation Sheet
Google Ads Audit Template
Getting Started with Enhanced Conversions
Call Conversion Tracking
GTM Website Form Tracking
Conversion Tag Audit
Consent Mode for Google Ads
Google Analytics 4

GA4 Configuration & Setup
GA4 Ecommerce Tracking - Part 1
GA4 Ecommerce Tracking - Part 2
Custom Audiences in GA4
Ecommerce Tracking - GA4 & Shopify
Server-side Tagging Pros & Cons
GTM Server-side Conversion Tracking
Comparing Metrics UA vs GA4
UA vs GA4 Metrics Cheat Sheet
2. Attribution

Picking the Right Attribution Model
Attribution Model Cheat Sheet
Is Last-click Attribution Okay?
3. Planning

Account Structure Dogma
How to Approach Budget & KPI
Wireframes: Build Accounts For Better Results
Critical Thinking for Account Structure
Bidding Strategy Foundation
Ad Predictions Sheet
Ad Predictions (Google version)
Negative Keyword List Categories
Responsive Search Ads - Questions, Answers & Optimisations
Competitor Ad Reconnaissance (with template)
Q&A: How Many RSAs Per Ad Group?
Performance Max Pros & Cons
Q&A: Account structure and match types?
Content Suitability
4. Building

Account Structure Golden Ratios
Keyword Match Type Methodology 2024
Bidding Strategy Cheat Sheet
Account Structure Q&A
All countries and cities
142 Callout extension examples
Placement exclusions for kids channels
Audience Targeting List
Q&A How to safely split campaigns?
Ad Extensions Become Assets
Landing Page Optimisation Tips & Tricks
Landing Page Checklist
Landing Page Checklist Template Sheet
5. Optimisation

Avoid Under & Over Optimisation
Week 1 of a New Campaign or Account
Month 1 to 2 of Your New Campaign
The Keyword Decision Matrix
Working with Negative Keywords
Search Term Report Rules
Migrate Away from Maximise Conversions
Budget Optimisation Game Plan
Budget Won't Spend?
Real Scenario: when budget is less than tCPA
Real Scenario: diagnose poor tCPA performance
Easy-mode broad match test
Auto-apply Recommendations
Ad Reading Comprehension Hack
Shopping Campaign Structure (with or without Smart Bidding)
Shopping Feed Optimisation for ROAS Workshop
Scale Smart Bidding (walk-through)
Diagnose & Scale Smart Bidding
Looker Studio Reporting Dashboard for Clients
Weekly Optimisation Routine Example
Proative vs Reactive Management Processes
Reactive vs Proactive Checklist
Performance Max

PMax Full Video Training
PMax Part 1 - The Basics
PMax Part 2 - Conversions
PMax Part 3 - Campaign Structures
PMax Part 4 - Maximise Budgets & Bidding
PMax Part 5 - Setup Final Checks
PMax Review Timeline
PMax Part 6 - All the Optimisations
PMax for Lead Gen Accounts is Optional
Quick Fire Questions with John Moran
Automation Vault

Introducing the Scripting Gurus & Automation Library
How to install and use scripts
Ad Created Date
Audience, Device & Location Bidder
Automated Manual Keyword Bidding
Automatic RSA Adder
Close Variants Report
Duplicate Competing Keyword Checker
Google Ads Forecast Report
Keywords to Negative List
Impression Based Auto Negative Keywords
Link Checker
Low QS Alert
Make Exact Match Exact
Performance Max Trending Search Categories
QS Analysis Report
Revenue Maximiser Tiering Script for PMax and Shopping
Search Partner Performance
Search Query Mining ngram report (updated)
Search Term Trends Report
Report Trending Search Terms - Daily
Ultimate Performance Max Insight Report
Word Count Analysis for Shopping Item Titles

4. Building

13 Lessons