God Tier Facebook Ads
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- Quick Intro - Start Here!
1. Foundation

How The Facebook Auction Works
Facebooks Legacy as a Platform
2. The Setup & Basics

Account Structure for B2B SaaS
Account Structure for B2C 100+ Products
Account Structure for B2C 1-10 Product Ecom
Optimizations for Steady ROAS
Pacing & Media Planning
Pacing & Budget Templates

How to: Beginner, Intermediate & Advanced Pacing
Beginner to Intermediate Budget Sheet
Daily Pacing Sheet
Checklists

B2B SaaS Launch
Single/Few Product Ecomm Launch
Multi-Product Ecom/Retail Launch
Optimization Process
3. Tactical Best Practices

Audience Testing Theory, Strategy & Tactics
Creative Testing Theory, Strategy & Tactics
DPA - Product Feed Optimizations & Events
Checklist: Audience Test Ideas & Brainstorming Process
Checklist: Creative Testing Theory, Strategy & Tactics
Checklist: Feed Setup & DPA Events
4. Strategy & Advanced Topics

Ad Creative Testing Methods
Copy vs Innovate - Ad Spy
CRO Considerations
iOS 14 & Tracking Best Practices
How to Diagnose Account Performance
Test Strategy, Ideation & Prioritization Tactics
Test Tracker & Priorities Sheet
Checklist: Ad Spy
Checklist: Diagnosing Account Performance
Bonus Material

Pinterest Ads that Scale
FB Ads Swipe File 2.0

Checklist: Ad Spy

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