• $199

God Tier Facebook Ads

  • Closed

For intermediate to Advanced Facebook Media Buyers:

Are you tired of color by numbers Facebook Ad courses?

You have a problem that your boss or your client asked you solve. iOS just hit full adoption in early July and you may be feeling the squeeze as Facebook’s tech falls apart.

But all the courses you can find are horribly out of date. They are filled with fluff videos that say a lot and teach very little.

That's where God Tier Facebook Ads, comes in. A course that gives you the theory and strategy you need to succeed on any ecom or b2b account.

This isn’t a plug and play series of tactics that work until they don’t (I always hated that).

This course is a series of modules on key concepts such as:

  • Account structure
  • Optimizations (bidding, budgeting and pausing/unpausing)
  • Creative mental models to zero in on highly clickable, persuasive ad creative
  •  Personas, Personalization & Audience Testing Strategy
  • Pacing & Media Planning (improving performance by spending the right way throughout the month)
  • DPA setup for success you won’t find in facebook’s developer docs
  • How to ideate, prioritize and then iterate on successful tests so you compound massive ROAS improvements week over week

Meet your instructor, Joseph Alter

Joey 'Otter' Alter is a seasoned Facebook Ads professional. With over 8 years in-house and agency experience, he has managed millions in ad spend for some of the biggest bands out there. Joey now runs his own highly successful FB Ads agency. He also likes weird art.

Tackle any Ad problem, head on

Yes. There are checklists. But anyone who reads this course in full will know why Facebook campaigns work... or don’t work. 

This knowledge will help you tackle any new problem you come across. These modules are for people who “want to learn how to fish”. Not for the lazy who want to be handed cheap tactics that will be dead in a week.

iOS14 your biggest opportunity

The iOS-apocolypse represents either the biggest opportunity or the worst nightmare for Social Media Buyers.

There’s also an entire module on iOS14, tracking best practices, and how to think about measurement in an age with less visibility. 

Table of contents

Quick Intro - Start Here!
Preview

1. Foundation

How The Facebook Auction Works
Facebooks Legacy as a Platform

2. The Setup & Basics

Account Structure for B2B SaaS
Account Structure for B2C 100+ Products
Account Structure for B2C 1-10 Product Ecom
Optimizations for Steady ROAS
Pacing & Media Planning

Pacing & Budget Templates

How to: Beginner, Intermediate & Advanced Pacing
Beginner to Intermediate Budget Sheet
Daily Pacing Sheet

Checklists

B2B SaaS Launch
Single/Few Product Ecomm Launch
Multi-Product Ecom/Retail Launch
Optimization Process

3. Tactical Best Practices

Audience Testing Theory, Strategy & Tactics
Creative Testing Theory, Strategy & Tactics
DPA - Product Feed Optimizations & Events
Checklist: Audience Test Ideas & Brainstorming Process
Checklist: Creative Testing Theory, Strategy & Tactics
Checklist: Feed Setup & DPA Events

4. Strategy & Advanced Topics

Ad Creative Testing Methods
Copy vs Innovate - Ad Spy
CRO Considerations
iOS 14 & Tracking Best Practices
How to Diagnose Account Performance
Test Strategy, Ideation & Prioritization Tactics
Test Tracker & Priorities Sheet
Checklist: Ad Spy
Checklist: Diagnosing Account Performance

Bonus Material

Pinterest Ads that Scale
FB Ads Swipe File 2.0

It’s rough out there...

Many clients will be looking for new media buyers.

The days of "let er rip” broad targeting, set it and forget it Facebook ad management are over. 

To the proactive Facebook advertisers will go the spoils.

Get God Tier Facebook Ads and set yourself up for success, no matter what happens next.