FB Ads Swipe File 2.0

FB Ads Swipe File 2.0

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God Tier Facebook Ads

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  • Quick Intro - Start Here!

1. Foundation

  • How The Facebook Auction Works
  • Facebooks Legacy as a Platform

2. The Setup & Basics

  • Account Structure for B2B SaaS
  • Account Structure for B2C 100+ Products
  • Account Structure for B2C 1-10 Product Ecom
  • Optimizations for Steady ROAS
  • Pacing & Media Planning

Pacing & Budget Templates

  • How to: Beginner, Intermediate & Advanced Pacing
  • Beginner to Intermediate Budget Sheet
  • Daily Pacing Sheet

Checklists

  • B2B SaaS Launch
  • Single/Few Product Ecomm Launch
  • Multi-Product Ecom/Retail Launch
  • Optimization Process

3. Tactical Best Practices

  • Audience Testing Theory, Strategy & Tactics
  • Creative Testing Theory, Strategy & Tactics
  • DPA - Product Feed Optimizations & Events
  • Checklist: Audience Test Ideas & Brainstorming Process
  • Checklist: Creative Testing Theory, Strategy & Tactics
  • Checklist: Feed Setup & DPA Events

4. Strategy & Advanced Topics

  • Ad Creative Testing Methods
  • Copy vs Innovate - Ad Spy
  • CRO Considerations
  • iOS 14 & Tracking Best Practices
  • How to Diagnose Account Performance
  • Test Strategy, Ideation & Prioritization Tactics
  • Test Tracker & Priorities Sheet
  • Checklist: Ad Spy
  • Checklist: Diagnosing Account Performance

Bonus Material

  • Pinterest Ads that Scale
  • FB Ads Swipe File 2.0