Smart Ecommerce Mini-series 2024
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UPDATED 2024

Standard Shopping vs Performance Max
Example Campaign Structure
Post migration checks and what to expect
LEGACY (Smart Shopping)

Quick intro - start here!
How and when to split Smart Shopping
When is it safe to split campaigns?
When & How To Split Smart Shopping.pdf
Use target ROAS and daily budget to scale
When to use a Target ROAS
Use ROAS & Budget to Successfully Scale.pdf
How to take advantage of GTIN

UPDATED 2024

3 Lessons