Use target ROAS and daily budget to scale

Use target ROAS and daily budget to scale

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Smart Ecommerce Mini-series 2024

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UPDATED 2024

  • Standard Shopping vs Performance Max
  • Example Campaign Structure
  • Post migration checks and what to expect

LEGACY (Smart Shopping)

  • Quick intro - start here!
  • How and when to split Smart Shopping
  • When is it safe to split campaigns?
  • When & How To Split Smart Shopping.pdf
  • Use target ROAS and daily budget to scale
  • When to use a Target ROAS
  • Use ROAS & Budget to Successfully Scale.pdf
  • How to take advantage of GTIN