Rules and supplementary feeds.

Tried and tested product segmentations.

Loads of ideas and examples throughout, including my automated 'best seller' feed setup.

A deep (2 hour 13 minute), structural audit of the account. 

With a view on how to position and scale the business beyond this point.

 No stone is left unturned. 

Single product direct to consumer (DTC), in a highly competitive market.

Everything is discussed, from the website and checkout UX to Search, Shopping, Bidding, Video, DSA and remarketing.